08 June 2010Country Life Butter

LYDON’S BACK WITH £1M BACKING

 

Country Life’s Great British Butter campaign, featuring Sex Pistols front man Johnny Rotten, will be back on TV from June 2010. Highlighting Dairy Crest’s leading butter brand’s British credentials, the campaign will also benefit from a three-week burst of radio activity.

The Johnny Rotten advertising campaign successfully delivers the key messages of Country Life’s British credentials and fresh creamy taste, as well as dispelling the myth that Anchor is from Britain.

Paul Fraser, Dairy Crest Marketing Director, comments, “This activity is designed to continue the momentum generated by the original Great British Butter campaign. We know that provenance is still important for our consumers and Country Life is still the only major British butter brand – a fact that we’re very proud of! We want to remind people that if they’re looking for a delicious tasting British butter, Country Life is the only brand that can give them what they want.”