02 September 2009Utterly Butterly Back on TV
Utterly Butterly’s second phase of sponsorship of ITV1’s ‘Do The Funniest Things’ commences on TV from Saturday 12th September for six weeks.
The first burst of Utterly Butterly’s television sponsorship commenced on 6th June and reached 16.5 million people. ‘Do The Funniest Things’, airing on Saturday night peak time, is both attitudinally and demographically a perfect fit with Utterly Butterly’s target audience of families with children. Nearly 30%* of UK housewives with children were reached through the first wave of sponsorship.
The TV sponsorship is being supported with an exciting, new look Utterly Butterly website which will include an exclusive online competition to win digital camera equipment every two weeks for the six weeks the TV sponsorship is on air. An ‘Utterly Family Fun’ page with games for mums and kids is also new to the website and an email newsletter, which will reflect the ‘utterly irresistible’ brand personality, will be sent to Utterly Butterly consumers to encourage people to play online.
Nathan King, Dairy Crest’s Butters and Spreads Controller comments: ‘Continuing the TV sponsorship and creating the new website reflects Utterly Butterly’s distinct fun personality. The fantastic fit between the programme and the brand allows the brand message to be communicated to a wide audience and also has given us the direction to go online in a more entertaining way.’
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For more information and visuals, please contact Juliet Brooke or Sarah Ryan at Haygarth on 020 8971 3300 or email dairycrestPR@haygarth.co.uk
Notes to Editors
· Utterly Butterly is currently valued at £65m[1]
· Utterly Butterly is the second largest Dairy Spread Brand in value sales across the Butters and Spreads market[2]
· Utterly Butterly contains 70% less saturated fat than butter
