12 June 2009Utterly Butterly To Sponsor TV Show

Utterly Butterly is back on TV this summer. 

 

 

 

Dairy Crest aims to build on its dairy spreads brand Utterly Butterly’s appeal to the family market by embarking on a major new sponsorship deal of the ITV1 prime time programme ‘Do The Funniest Things’.  Utterly Butterly’s first ever television sponsorship will commence on 6th June and is expected to drive sales and awareness for the brand.

 

 

 

The eleven week sponsorship will run in two bursts throughout June and October and will bring Utterly Butterly’s ‘utterly irresistible’ brand personality to life.  ‘Do The Funniest Things’, airing on Saturday night peak time is both attitudinally and demographically a perfect fit with Utterly Butterly’s target audience.

 

 

 

Hosted by one of Britain’s best-loved TV presenters, Stephen Mulhern, “Do the Funniest Things” takes us on a hilarious journey across the UK in search of the funniest homemade clips. From misbehaving monkeys to animated athletes and manic members of the public, Stephen follows and shares their stories in a show that is guaranteed to entertain the whole family.

 

 

 

 

 

Paul Fraser, Dairy Crest’s Marketing Director comments, ‘This exciting new sponsorship reflects Utterly Butterly’s distinct fun personality.  Through sponsoring such a popular prime time programme, we hope to engage and entertain our consumers and build on the high loyalty enjoyed by the brand.’

 

 

 

-Ends-

 

 

 

For more information and visuals, please contact Juliet Brooke or Sarah Ryan at Haygarth on 020 8971 3300 or email dairycrestPR@haygarth.co.uk

 

 

 

 

 

 

Notes to Editors

 

 

·         Utterly Butterly is currently valued at £69m[1]

 

·         Utterly Butterly is the second largest Dairy Spread Brand across the market growing strongly at +14% YOY[2]

 

·         Utterly Butterly contains 70% less saturated fat than butter